Background
The client, a major technology company, enlisted help to better understand how their users discover and interact with their educational platform. The company was seeking deep insights into the learners' journeys as well as their goals, needs and pain points with the current state. Through three phases of work, insights, journey maps, personas & opportunity spaces were delivered.
The Method
3 Phases of work (8 months of work)
60 Qualitative Interviews
600+ Quantitative Responses
Delivered
Insights and Implications Reports
Personas
Journey Maps (two) & One Combined View
The Team
Project Manager & Lead Researcher (me)
Senior Quantitative Researcher
Qualitative Researcher & Strategist
Designer