The Problem
The client was looking to broaden their understanding of the evolving food and confection landscape and identify opportunity areas, that support ideation and innovation to drive new growth for their business through new product ideas and increased resilience in the face of change.
The Solution
Through market research, a futures scan & secondary research analysis we identified trends and insights in the food and confection markets. We built upon these insights to develop growth platforms which were distinct ideas and opportunity spaces for future products & services. Within each platform we delivered 2-3 drill sites or potential products/projects to utilize the growth platforms.
Key Outcomes
- Development of 5 Growth Platforms: distinct ideas and areas of opportunities to further build out products, services or experiences
- Uncovered 14 trends that are driving change in food and snacking
Market Opportunity Assessment
*Platform names redacted for confidentiality
Tools/Methods
- Futures Research Methods: Futures Scan
- Market Research
- Competitive Landscape Analysis
- Market Opportunity Assessment
Timeline
6 Weeks:
2 weeks of research: client document review & synthesis, foresight scanning research, market research
2 weeks of synthesis: identifying overarching themes in the research & developing them into broad insights
2 weeks of ideation: taking insights customer trends and transforming them into growth platform ideas